I have a feeling that it is mechanical removal of the red for your bowls. I spoke about my silver Fratelli Toso label earlier. I gathered that the Fratelli Toso label was made with a silver label embossed so that the words are silver, then blue ink is applied to give the standard blue and silver label. If someone washes the blue off, the label looks like a silver label with raised silver letters. Maybe the Archimede Seguso has an embossed gold label, so if the red is removed, you are left with gold letters on gold.