If anything stimulated that 1935 exhibition, it was the 1925 Paris exhibition and a later UK government report on the exhibition which blasted UK glassmakers for not making better use of designers. That the continuation from that was a bit bumpy shows that, perhaps, they gave it a go to silence critics and then went back to the way things were. But also that was still early days for the industrial designer discipline as far British glass was concerned. How different it is today, where only a designer 'name' seems to matter and quality often a victim. Bernard's assumption may be a little off beam in that instance but it has become the way of the world.