W E Chance & Co. Ltd was a subsidiary of Chance Brothers - it had quite a long history and was originally set up as a separate company. After 1923, it appears to have been bought under the control of Chance Bros. making, amongst other things, petrol pump globes and other blown ware. Around this time the firm appears to have moved from Oldbury Road to the company headquarters at Spon Lane. So to be strictly accurate, all Fiestaware was actually made by W E Chance & Co. Ltd - see p.34, 2nd para. of my book.