There are changes that can occur to glass due to exposure to UV in sunlight, most well known being sun purpling but the effect is a darkening one. It is not possible for any coloured glass to fade including flashed, which is a layer of glass. Some beads that people think are glass are probably semi-precious stones that can fade.
Coating are a different fish, whilst most of the earlier European ones are enamels that are generally resistant to fading it was common in America to apply cold finishing, including lacquer, using non glass materials and these can be affected by UV, More recently 1970s on, ther has been increased use of synthetic coatings, initially in packaging where longevity was not required and later in domestic glassware where longevity was not desired by the producers. A lot of these coatings are subject to UV decay of colour and material... also not very dish washer or abrasion friendly. Interestingly as the drive for lower costs of production materials being used today may actually prove more resistant to UV degradation as UV is used to bond them to the glass.
But the fading myths on glass are probably just assumptions based on the fugitive colours found in paints.