All the match holders I have seen had an etched striker patch.
Lyon and Turnbull are very good at describing things incorrectly. I found the description as toothpick holder in some Moncrieff literature.
One problem is that normal matches are too short for this item, so apart form having nothing to strike it on you would need tweezers to get the matches out. The price that one reached is remarkable, these usually sell for closer to the 100 pound mark ($150) but the Watsons's label is a rarity, worth 100 pounds to collectors of Monart alone. But do understand that Monart was made in very small quantities, only to order and completely hand shaped. These are certainly rare and originally Monart retailed for more than Argy Rosseau. The difference is that there are relatively few Monart collectors and while each piece is unique the sale prices rarely reflect the actual rarity. I have seen exceptional and unique pieces sell on eBay for only fifty pounds ($70) that had the been a comparable picec of Schneider, for example, would fetch several hundreds.
For comparison here is a fake Monart matchstriker:http://www.ysartglass.com/forum/strikerdiamond.jpg