looking at that body colour, think I'd have asked the same question

Regret I can't offer anything positive, but one very likely source would be Bohemia/Czechoslovakia, and could be any time from c. 1890 right through to the 1930's.
Pieces with pastel coloured bodies and additions of floral decoration were produced during that entire period, and made in profusion from several of the factories.
I believe that if a piece is made prior to 1918 then we are supposed to say it's Bohemian - after which date we have to say Czechoslovakia.
They're seen often in charity shops and boot sales etc., and the likelihood of nailing a specific maker is nigh on impossible. I've had a look through the Truitt's book, but don't see a match.