Good idea Kevin, it could be a reasonable discussion in the Cafe, with reason.
Care to initiate that?
Briefly, on your thought question... It comes down to Corporate identity doesn't it and those who decide that [no doubt for profit taking motivation] their manufacturing identity and heritage can be sold off.... and it would follow, to those that value truth and heritage would be disgusted.
I suggest there is a huge difference between creators and marketers, the only common ground being production. What disgusts me most is that the least productive in the whole chain [and society generally, not those people actually making crafting something] end up being paid the most.
You cite the Marketing house 'brand'. They are nothing more. The inferred quality and history through use of a geographic name is clearly a marketing ploy.. stronger word would be sham, in my opinion.
But for a long established manufacturer known as such to 'out-source'... I call that a sell-out and, so it goes, due loss of credibility and reputation.
The only means of saving credibility in this case would to be the indelible marking of product so that the buyer full well knows 'what, 'where' and 'who' made an item.
Sorry, not brief.