That is a Fratelli Toso label. Nice elephant. Can I put it in the zoo?
Labels change color when they get washed. I have some Toso labels that have no color left at all, so the labels look silver. I recently had to soak a piece in acetone to get some heavy glue off. It took all the color off the label. Fortunately, the impression of the letters remain. They are unique, so it is easy to tell what label it is even if the color changes.