You're probably right that the uranium's in the outside. At the top, where you can see the inside layer, it looks less bright in the UV photo.
I would think that the effect would be similar to reflection, since the uranium is absorbing the energy then re-emitting it. It's sending it in all directions, not just in the direction it was going to begin with. The difference would be that less light is getting to it from inside, since it has to go through the (semi) opaque white.