I like it too. How big is it, Chris?
I'm particularly fond of the really massive door-stop ones - 5.5" tall, weighing about 5lbs, but they only seem to come in Tiger and, occassionally, Earthtones. The biggest ones I've seen in this Tortoiseshell pattern are a "pair" I have, weighing 3.75 lbs each, 4.75" tall, just over 4" wide.
Folk are mostly simply too scared to trust their guts when buying stuff.
Go to any art exhibition - and watch what happens - as soon as one person gets their red sticker on a painting, suddenly the rest of the audience get interested in that artist's work - mostly in the sold bit!
Folk want stuff that's signed or marked, or easily recognisable as being a certain something. They need other folk's approval of their choice, they simply don't have the courage of their own convictions.