Would that be just a case of the transfer print being placed differently?
No. The white bands continue all around the vase, while the yellow vertical stripes are truncated, so this was the transfer as intended.
If you can imagine the vase flattened out, as it would be before slumping, the white stripes would form squares, while the yellow ones
(edit) are tapered towards the base and would radiate out towards the top.
EDIT: I have since noticed a red/white gingham pattern where the white stripes are horizontal. This is a 5" height, so quite an uncommon model.